The subject is PR people. Let's look at the "top" of the food chain and then compare it to the "bottom" of the food chain in this regard.
At the top end of the food chain, we have the President(s) of our great country. The president(s) of the United States of America, the most powerful nation in the world, have, for the last 50 years, all had "Press Secretaries", also known as PR men.
Similarly, low-life gutter-suckers who love to take advantage of the poor for their own enrichment have PR firms that pretty much control the media and provide the appropriate self serving bias for mass consumption.
In the middle of that spectrum, are townships, who are "pure as the driven snow." They are so self assured and sanctimonious that they do not need any "PR" men, or "Press Secretaries", etc.